News from
the iO
What We See: Promoting osteopathy’s whole-person approach to health
November saw the launch of the iO’s latest digital advertising campaign to raise awareness of osteopathy. The ‘What we see’ campaign is turning heads across Instagram, Facebook, and Google ads, showcasing osteopathy’s whole-person, patient-centred approach to health.
The ‘What We See’ campaign highlights the unique view of osteopaths to look beyond symptoms and address root causes and provide timely, quality healthcare.
With the call to ‘Find an Osteopath’, the campaign invites the public to learn more about how osteopaths can diagnose and treat a wide range of health concerns. This dedicated campaign encourages the public to connect with trusted practitioners listed in the iO’s directory, which hosts iO members from across the UK.
There will be three adverts in total throughout the campaign set to run into early 2025, all of which will focus on vibrant, body-centric visuals to show how osteopaths see the whole person.
“AT THE IO, OUR MISSION IS TO ELEVATE THE PROFILE OF OSTEOPATHY AND FOSTER A DEEPER UNDERSTANDING OF ITS UNIQUE APPROACH TO HEALTH. WE RECOGNISE THAT OUR MEMBERS ARE PASSIONATE ABOUT PROMOTING OSTEOPATHY, AND DIGITAL ADVERTISING OFFERS AN AFFORDABLE AND EFFECTIVE WAY TO ENGAGE THOSE WHO HAVE YET TO DISCOVER ITS BENEFITS.
WE ARE ESPECIALLY PLEASED THAT THIS ESSENTIAL INVESTMENT IS MADE POSSIBLE THROUGH OUR MEMBERS’ SUPPORT. EVEN BETTER, ALL MEMBERS HAVE FREE ACCESS TO THESE ADVERTISEMENTS, WHICH THEY CAN USE ACROSS THEIR SOCIAL MEDIA CHANNELS, WEBSITES, OR OTHER MARKETING MATERIALS TO PROMOTE THEIR PRACTICE.”
KATIE GRIFFITHS, HEAD OF ENGAGEMENT AND TRANSFORMATION
Explore the exciting new camping creatives
Shoulder
Arm
Knee
Make the most of free advertising for your clinic
Did you know that the iO’s Find an Osteopath online directory ranks highly on Google for people searching for osteopaths? This advertising campaign promoting osteopathy directs the public to our ‘Find an Osteopath’ directory.
Every iO Member is automatically listed on our directory but to make sure you are getting full benefit from this free exposure we would encourage you to check your practice details are up-to-date. Simply visit the ‘My Profile’ section in your Members Zone to check and update your details.
A new toolkit is coming...
The iO is giving its members exclusive access to all three adverts in the new year. Which will be formatted so you can use them on social media or your website to promote your own practice.
Don’t forget, if you want to access previous iO marketing campaign materials iO Members can visit the Marketing Hub.